Saturday, October 3, 2009

Why Publish an Ezine?

By Matt P. Jacobsen

To start earning a passive income online it is not always necessary to sell your own product. For example you could start publishing your own electronic newsletter, otherwise known as an ezine.

The way that it works is that you would send your own ezine publications to your subscribers on a predetermined or periodic basis. The great thing about this is you could automate the whole process by utilizing an auto-responder or manually broadcasting to your subscriber list at intervals determined entirely by you. You could also integrate the two by sending out broadcast messages in between your prescheduled auto-responder messages.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. This is a great way for you to communicate with subscribers who you know have a interest in your area of expertise or your niche.

You are saving valuable resources while also saving your self lots of money and time. You are creating an effective and an efficient communications medium with a computer and an internet connection. This is all in place of investing in expensive publishing equipment, office space and furniture, and staffing office workers.

One of the key components of creating your ezine will be choosing the right auto-responder. You will want to make sure that the broadcast feature is included with the service, and that there are options for subscribers to confirm their subscription, as well as have the option for opting out of your list. Once you have built your list of dedicated subscribers, then you can convert them to prospects and customers. One of the best available auto-responders is Aweber.com

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you. Publishing ezine articles is a perfect way for you to connect with a targeted group of active listeners who are interested in what you have to say in your area of interest.

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