Thursday, October 15, 2009

Using The Marketing Mix To Track Success

By Mark Walters

The marketing mix can help you track winning advertising campaigns whether you exploit the internet or other media to support your service or product. This is completed by allowing for the straightforward process of elimination when keeping track of which aspect of the marketing mix you are focusing the most on.

The marketing mix can be thought of kind of like ingredients. Each ingredient is crucial to the conclusive outcome although there is no need to have each ingredient match the quantity of another ingredient. You don't yield cookies by adding four cups of sugar and four cups of flour to four cups of salt. Therefore, you don't form a marketing plan with the equal importance placed on all aspects of the mix.

Clearly, the product refers to the item or service to be sold. The price refers to how greatly the customer may pay for it. The promotion is how hard you sell it and what aspect of the product you sell. The place refers to the way the end user is going to receive the product.

These four elements are basically essential to a winning marketing campaign and you need to contain them all. However, just like any other successful recipe it is not necessary, nor recommended, that you blend every single one of the ingredients in the mixing bowl with the equivalent measurements.

The marketing mix is a straightforward but valuable fashion to help monitor your success in putting together your campaigns. When you obtain a larger ingredient involving one element in your mix, maintain path of your sales.

If you swap course and put in a bigger fraction of a different ingredient, then you get to keep that information as verification of either a good move or a poor move. By keeping track of your percentages of your marketing campaign you can be sure that you will have it in black and white in order to continue to produce better decisions.

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