Real estate marketing has evolved greatly over the last 10 years or so. While you were bound to text ads and images in the past, many Realtors try to use 360 virtual tours and slide shows to attract more potential buyers. But now you can use video and it will give you the biggest advantage over your competition.
95% of buyers and Realtors use the internet to to find and pre-qualify homes, land and commercial properties. Most websites are still offering a few pictures and some text. But even though a pictures can say more than a thousand words, a video can say more than a thousand pictures.
Online videos are quickly becoming the tool of choice for many marketing effort, including real estate. The content of the videos can vary widely, which means you can present a home, show a walk around or introduce a Realtor and his knowledge about the real estate market.
Creating videos on the internet has become an easy process. Most real estate marketers still rely only on services like YouTube to present their online videos, even though there are a lot more websites offering free hosting and syndication of video content for free. If you rather stick to selling houses, then you can also use a company like TopSeekInc.com to syndicate your videos.
Editing videos is actually not a rocket science anymore either. Simple drag and drop functionality of programs like Mac's iMovie or Microsoft's Movie Maker can create high quality videos. And it will only take a very short time to learn these products. Don't forget to include your phone number and domain name in the video, so people know how to contact you. If you need a camera, I would start with a simple HD camera like the Flip.
I always say that if you don't do online videos, your competitors will do and so you will always lag behind. There is still a window of opportunity for video contents, especially in the local markets, so if you spent your last 5 years solely on paid advertising, you will probably need the extra traffic from online videos.
95% of buyers and Realtors use the internet to to find and pre-qualify homes, land and commercial properties. Most websites are still offering a few pictures and some text. But even though a pictures can say more than a thousand words, a video can say more than a thousand pictures.
Online videos are quickly becoming the tool of choice for many marketing effort, including real estate. The content of the videos can vary widely, which means you can present a home, show a walk around or introduce a Realtor and his knowledge about the real estate market.
Creating videos on the internet has become an easy process. Most real estate marketers still rely only on services like YouTube to present their online videos, even though there are a lot more websites offering free hosting and syndication of video content for free. If you rather stick to selling houses, then you can also use a company like TopSeekInc.com to syndicate your videos.
Editing videos is actually not a rocket science anymore either. Simple drag and drop functionality of programs like Mac's iMovie or Microsoft's Movie Maker can create high quality videos. And it will only take a very short time to learn these products. Don't forget to include your phone number and domain name in the video, so people know how to contact you. If you need a camera, I would start with a simple HD camera like the Flip.
I always say that if you don't do online videos, your competitors will do and so you will always lag behind. There is still a window of opportunity for video contents, especially in the local markets, so if you spent your last 5 years solely on paid advertising, you will probably need the extra traffic from online videos.
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See how TopSeekInc.com provides content for real estate companies in the following two sample videos The Woodlands Tx Homes for Sale and The Woodlands Texas Homes for Sale
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