The press release is a format which is most strongly associated with traditional media formats such as newspapers, radio and television. However, press releases have found new life and new purpose on the World Wide Web. If you're in the internet marketing business (or really, any business, since the emergence of the web as a marketplace has made almost every business owner an internet marketer by necessity), writing press releases for the web can build backlinks to your site, generate traffic and of course, lead to coverage in traditional media and by websites which cover your industry.
The rules of writing press releases for print are still very much applicable to press releases written for online release. The format is still the same and the basics of writing a PR for the web are the same. If you're not familiar with the format at all, keep reading for a brief rundown of how press releases are written and how to get the most out of your releases by using SEO.
First, there's the formatting. The service that you use to circulate your press release may have their own guidelines. Follow them. If not, here's some things to remember.
Even though this may only be a temporary boost in your ranking, it will draw attention to you and what you are doing.
Traditional journalists are now searching the internet for information to include in their stories. The press release services will help you to get media exposure by releasing your story to Google and Yahoo News, allowing journalists and editors to receive your story quickly. Even the Wall Street Journal has stated that at least 75% of its contents come originally from press releases.
The way to make subjective statements in a PR is with attributions. These are quotes from a company spokesperson which can convey a more personal point of view again though, it's a mistake to make this an outright sales pitch. However, attributions are a valuable way of putting a more personal spin on your release, something which does have an effect on readers and with a online PR, your readers include potential customers as well as members of the media.
Now as for making your PR SEO friendly, you'll want to make the headline a link to your site; you can also include a link at the bottom of the release, following the body and one link within the body of the release as well. Don't overdo it with the links though, as this will be distracting to readers.
The end of the press release is the important information. Provide current contact information for the person who can answer any question about the material in the press release.
If the purpose of the press is to make people want more information, then the contact person must be able to answer all of the forthcoming questions. Otherwise, the press release, the company behind the announcement and the writer (you) all lose credibility. And, in the business world, that's usually your most important asset.
The rules of writing press releases for print are still very much applicable to press releases written for online release. The format is still the same and the basics of writing a PR for the web are the same. If you're not familiar with the format at all, keep reading for a brief rundown of how press releases are written and how to get the most out of your releases by using SEO.
First, there's the formatting. The service that you use to circulate your press release may have their own guidelines. Follow them. If not, here's some things to remember.
Even though this may only be a temporary boost in your ranking, it will draw attention to you and what you are doing.
Traditional journalists are now searching the internet for information to include in their stories. The press release services will help you to get media exposure by releasing your story to Google and Yahoo News, allowing journalists and editors to receive your story quickly. Even the Wall Street Journal has stated that at least 75% of its contents come originally from press releases.
The way to make subjective statements in a PR is with attributions. These are quotes from a company spokesperson which can convey a more personal point of view again though, it's a mistake to make this an outright sales pitch. However, attributions are a valuable way of putting a more personal spin on your release, something which does have an effect on readers and with a online PR, your readers include potential customers as well as members of the media.
Now as for making your PR SEO friendly, you'll want to make the headline a link to your site; you can also include a link at the bottom of the release, following the body and one link within the body of the release as well. Don't overdo it with the links though, as this will be distracting to readers.
The end of the press release is the important information. Provide current contact information for the person who can answer any question about the material in the press release.
If the purpose of the press is to make people want more information, then the contact person must be able to answer all of the forthcoming questions. Otherwise, the press release, the company behind the announcement and the writer (you) all lose credibility. And, in the business world, that's usually your most important asset.
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