How do you make writing real estate postcard marketing materials less stressful? This article discusses one of the most practical advices I can share with you about direct mail copywriting.
Most of us find ourselves having a tough time writing our real estate direct mails. Although we know what message we want to communicate to our prospects, we find ourselves at a standstill and can't seem to produce our ideas in the right order. Hence, the simple method we are suggesting is just to start writing, then rework the piece by rearranging our ideas into the proper order.
You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.
Sub-headlines are also important to make your copy work. Once you have completed everything and you think you have provided enough information for your customers, you can now print the copy.
Next, with your scissors, cut the document into distinct paragraphs with the sub-headlines included. Of course, each of these paragraphs should contain coherent sentences.
Quickly read the entire document again. Group and re-arrange the paragraphs of your real estate direct mail to come up with a properly structured copy that has a strong introduction, informative body, and clear call to action.
Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.
So rework the copy until you are happy. You can even make another printout and start the whole process again. This method has been proven effective for copywriters to have that 'flow experience' while working on their real estate direct marketing materials.
Go ahead. Make all the revisions you need to. If after that you think your copy would benefit from another printout and another round of jigsaw puzzle working, and then by all means do so. Before you know it, you've painlessly and nearly effortlessly, created an effective postcard mailing.
What at one time appeared to be an overwhelming task and simply out of your grasp is now tamed and brought under control. Don't you wish everything worked like that?
Most of us find ourselves having a tough time writing our real estate direct mails. Although we know what message we want to communicate to our prospects, we find ourselves at a standstill and can't seem to produce our ideas in the right order. Hence, the simple method we are suggesting is just to start writing, then rework the piece by rearranging our ideas into the proper order.
You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.
Sub-headlines are also important to make your copy work. Once you have completed everything and you think you have provided enough information for your customers, you can now print the copy.
Next, with your scissors, cut the document into distinct paragraphs with the sub-headlines included. Of course, each of these paragraphs should contain coherent sentences.
Quickly read the entire document again. Group and re-arrange the paragraphs of your real estate direct mail to come up with a properly structured copy that has a strong introduction, informative body, and clear call to action.
Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.
So rework the copy until you are happy. You can even make another printout and start the whole process again. This method has been proven effective for copywriters to have that 'flow experience' while working on their real estate direct marketing materials.
Go ahead. Make all the revisions you need to. If after that you think your copy would benefit from another printout and another round of jigsaw puzzle working, and then by all means do so. Before you know it, you've painlessly and nearly effortlessly, created an effective postcard mailing.
What at one time appeared to be an overwhelming task and simply out of your grasp is now tamed and brought under control. Don't you wish everything worked like that?
About the Author:
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