A script is the basic ingredient for any successful telemarketing campaign. If it is before the sale or after the sale, scripts should be designed in order to improve the results of telemarketing. However, many text books on this subject fail to address this point and if they do, they rarely give it the importance it deserves.
Before starting a telemarketing campaign, you should consider making pre-calls. This may little by little open the doors that would have otherwise been closed. You use this tool in order to make sure that you have the right information of the customer and improve your company's chances of making a good impression on the customer.
If you are into the telemarketing business, you should use pre-calls for any number of reasons. You will call, first of all, to make sure that the customer's address and phone number are correct. You want to get the name and title of a potential buyer. You also want to inquire about the size of the company and if there is someone you can later call.
These types of call must be shorter than one minute. It is by no means a call to sell a product or service. Generally, receptionists have only enough time to answer a few basic questions but they will never engage in long conversations. In order to maker telemarketing campaigns more successful make sure your script are short and concise.
Nowadays, it becomes more and more difficult to talk to the person who has the power to make the decision to buy your product or your service. The system is designed so that telemarketers never reach them. These people are shielded by their receptionists and their assistants.
In telemarketing, reaching answering machines instead of real people is very common. This should not discourage the telemarketer. One never knows what will end up in a sale, everything is possible. Some of the receptionist may even turn into advocates of your product or service if really appeals to them.
Telemarketing campaigns must always make use of scripts in order to make the process more efficient for both parties. The script should quickly inform the caller of the reason of your call and provide information of your product or service. If the script does its job, you will make your sale.
Do not rush, sometimes telemarketing is not a quick a process as one would want especially when they result in big sales.
Before starting a telemarketing campaign, you should consider making pre-calls. This may little by little open the doors that would have otherwise been closed. You use this tool in order to make sure that you have the right information of the customer and improve your company's chances of making a good impression on the customer.
If you are into the telemarketing business, you should use pre-calls for any number of reasons. You will call, first of all, to make sure that the customer's address and phone number are correct. You want to get the name and title of a potential buyer. You also want to inquire about the size of the company and if there is someone you can later call.
These types of call must be shorter than one minute. It is by no means a call to sell a product or service. Generally, receptionists have only enough time to answer a few basic questions but they will never engage in long conversations. In order to maker telemarketing campaigns more successful make sure your script are short and concise.
Nowadays, it becomes more and more difficult to talk to the person who has the power to make the decision to buy your product or your service. The system is designed so that telemarketers never reach them. These people are shielded by their receptionists and their assistants.
In telemarketing, reaching answering machines instead of real people is very common. This should not discourage the telemarketer. One never knows what will end up in a sale, everything is possible. Some of the receptionist may even turn into advocates of your product or service if really appeals to them.
Telemarketing campaigns must always make use of scripts in order to make the process more efficient for both parties. The script should quickly inform the caller of the reason of your call and provide information of your product or service. If the script does its job, you will make your sale.
Do not rush, sometimes telemarketing is not a quick a process as one would want especially when they result in big sales.
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