Niche marketing is marketing that is focused specifically on the needs of a very targeted group of users. Such a market is typically not large, so that the competition is manageable for the less established players.
Online, niche marketing usually refers to the technique of entering a niche market in which the search engine competition is low compared to the potential or profitability of the market. Usually, you will go about it in this way:
* Do your keyword research to identify keywords that has the most potential and the least competition. Keywords are words or phrases that a surfer uses to search for their area of interest.
* Build a website or blog for Adsense revenue or revenue from other ad networks. You can also aim to sell your own or affiliate products.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.
* Keep building those anchored backlinks until you get to the number one spot in Google, or at least to the top of the first page.
I have outlined the basic steps above but you will probably have to mix and match as necessary. Niche marketing is definitely not an exact science and you have to adjust accordingly.
Cost
In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.
There are other services you might want to consider spending money on as they will increase your productivity, and in the long run, give you a better return on the time you spent:
* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for content might be a good investment.
* Services that automate the submission of your articles to article directories, blogs and websites.
* Services that reduces the time it takes to get good anchored backlinks to your site.
Skills Required
You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.
When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don't have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
Online, niche marketing usually refers to the technique of entering a niche market in which the search engine competition is low compared to the potential or profitability of the market. Usually, you will go about it in this way:
* Do your keyword research to identify keywords that has the most potential and the least competition. Keywords are words or phrases that a surfer uses to search for their area of interest.
* Build a website or blog for Adsense revenue or revenue from other ad networks. You can also aim to sell your own or affiliate products.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.
* Keep building those anchored backlinks until you get to the number one spot in Google, or at least to the top of the first page.
I have outlined the basic steps above but you will probably have to mix and match as necessary. Niche marketing is definitely not an exact science and you have to adjust accordingly.
Cost
In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.
There are other services you might want to consider spending money on as they will increase your productivity, and in the long run, give you a better return on the time you spent:
* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for content might be a good investment.
* Services that automate the submission of your articles to article directories, blogs and websites.
* Services that reduces the time it takes to get good anchored backlinks to your site.
Skills Required
You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.
When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don't have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
About the Author:
While ideas are a dime a dozen, those that are simple and really work are not. David Lim runs a site about easy money making ideas that are practical, quite easy to try and works well with some time and effort.
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