Sunday, June 28, 2009

The Right Domain Name

By Daniel Waser

Domain names are as important to websites as attractive covers are to books. A catchy domain name is imperative to compete successfully in the online environment. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken.

What is the secret? Without the kind of keywords search engines will want to index your site, it is not going to figure in the search engine listings. In other words, your domain name must be appealing as well as crafted for the search engines. This article tells you how you can achieve both these things.

Begin by finding a search engine optimized keyword that you can keep in the domain name. A tool known as a keyword analyzer can help you in this. You will get these if you do a search on the search engines. Use a sample keyword into this tool that describes your site. The analyzer tool will display several options for this sample keyword.

From the returned options pick particular domain name that better serves the meaning of your website. You're site is better search engine optimized if you use a long tail keyword because there will be fewer webmasters who will choose them.

The time is now ripe to look for your domain name in reality. The company that provides domain names will let you know if a particular domain name is available. If not obtainable, you will at least get some recommendations. The most ideal way to benefit from this tool is to enter your chosen keyword first.

You will get other recommendations if this particular keyword is not available to use as the domain name. Think favorably about the domain names that have the keyword and end with .com. You will have to use your creative mind to think of options if this is not present.

Try using some words, phrases or numbers to still keep your keyword within the domain name. You can use 'a', 'an' and 'the' as fillers. The search engines do not pay much attention to such keywords. This is achievable even if you use some numbers like 45 or anything you prefer at the end of the phrase.

If you get everything but the .com, this is what you must do. You may opt for an extension other than .com, especially in the cause of very popular keywords. The extensions that may get popular are .net, .org and .biz. Another trick is to use a state or country extension in the domain name. If you are number 1 on Google in Brazil, it is much better business-wise than if you are number 100 on Google in America.

It is simple enough to find a domain name that works on both the human as well as the search engine level. You can rely 90% on the analyzer tool to get your domain name. If there is no solution to getting the domain name of your choice, change the keyword.

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