Print advertising has been around for decades. Before I was born, people were getting their daily news in print. And even back then, there was print advertising. It is not the type of advertising we see today with awesome graphics and fancy slogans and catch phrases. But it did exist. It has stayed in existence through wars and through depressions and recessions.
As the world has advanced, many people are steering clear of print advertising and moving forward with technology. The Internet has become something that many people cannot live without. It gives us a way to communicate with each other, catch up on entertainment gossip, gives us the up to the minute news updates, lets us pay our bills and do online banking, and we can even shop online. They days of print advertising have slowly died down. They are still there, but people are realizing they can reach a much bigger crowd by advertising on the World Wide Web. Both methods are good methods, depending on what type of crowd you are wanting to reach.
When you are trying to decide whether to advertise online or in print you want to think about your audience. Is what you are trying to sell something that would benefit others around the country or world or is it something just for the local market. Many online advertisements can be for local audiences or many can be world wide. If you use a pay per click company (PPC) to do your online advertising, such as Google, MSN, Superpages, Looksmart, ASK, or Yahoo, you can specify exactly you want to advertise and target a specific audience.
When you sign up to advertise in a paper, you will generally pay a fee based on wording to run for a certain amount of days. If you want to change your ad during that time, it is sometimes impossible to do so. With online advertising, that is something that is just much easier. Also with online advertising, in many cases you can see how many times your ads are being clicked or viewed, which is something that print advertising will never be able to offer. If you know people are clicking on your ad, then you know you have a good, eye-catching ad. If no one is clicking on your ad, maybe you need to try a different approach.
Here is an example, say someone is looking for information in Utah about a certain business or looking for a certain type of business. Well a great place for them to look is in a Utah business directory. If you are someone relocating to Utah, it may be impossible to pick up or locate a print copy. If there is a website for the Utah business directory you can look online for it and go to in from anywhere in the world. That is a benefit of online vs. print.
As the world has advanced, many people are steering clear of print advertising and moving forward with technology. The Internet has become something that many people cannot live without. It gives us a way to communicate with each other, catch up on entertainment gossip, gives us the up to the minute news updates, lets us pay our bills and do online banking, and we can even shop online. They days of print advertising have slowly died down. They are still there, but people are realizing they can reach a much bigger crowd by advertising on the World Wide Web. Both methods are good methods, depending on what type of crowd you are wanting to reach.
When you are trying to decide whether to advertise online or in print you want to think about your audience. Is what you are trying to sell something that would benefit others around the country or world or is it something just for the local market. Many online advertisements can be for local audiences or many can be world wide. If you use a pay per click company (PPC) to do your online advertising, such as Google, MSN, Superpages, Looksmart, ASK, or Yahoo, you can specify exactly you want to advertise and target a specific audience.
When you sign up to advertise in a paper, you will generally pay a fee based on wording to run for a certain amount of days. If you want to change your ad during that time, it is sometimes impossible to do so. With online advertising, that is something that is just much easier. Also with online advertising, in many cases you can see how many times your ads are being clicked or viewed, which is something that print advertising will never be able to offer. If you know people are clicking on your ad, then you know you have a good, eye-catching ad. If no one is clicking on your ad, maybe you need to try a different approach.
Here is an example, say someone is looking for information in Utah about a certain business or looking for a certain type of business. Well a great place for them to look is in a Utah business directory. If you are someone relocating to Utah, it may be impossible to pick up or locate a print copy. If there is a website for the Utah business directory you can look online for it and go to in from anywhere in the world. That is a benefit of online vs. print.
About the Author:
Jeff Gilguar is a professional author who specializes in businesses in salt lake city and Utah internet.
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