Success in online business is all about getting the right people to the right website. you want a focussed traffic coming to your sales page to buy. if your sells page sells an ebook on online business you can get traffic to that page and try to hard sell to those people, or you can try to attract people that already want to buy a home business ebook to your website.
Any internet marketer worth their salt is already doing some form of keyword research. And it's true that keyword research will get you stable traffic in the long run. Especially if you are aiming your whole site in a singular direction or a focussed theme.
But what if you could get more sales by doing almost exactly what you are doing now? By using buyer keywords you are effectively opening the gates to people that want to buy. And you will know them by the words they use.
When a person is already in a buying mood they will use buyer keywords or long tail buyer keyword phrases when they do a search. And targeting these buyer keywords in your website eliminates a lot of the initial marketing necessary to get a sale. Everybody wins on this, you get a buyer that wants an online business ebook, and they can't wait to buy that business ebook.
Let's have a look at the following keyword phrases as examples:
* buy business ebook
* buy home business ebook
* cheap ebook on home busines
* ebook for starting a business online
When you look at these searched done you really get the feeling that this person wants to buy either a business ebook or buy a home business ebook. What really gives it away is that these keyword phrases are referring to an action, and not just a random information search. They have already indicated that they want to buy something. Now get them to your site and let them buy, before they do it somewhere else.
So there it people who do searches using buyer keywords are closer to closing the deal for you then your run of the mill traffic. They talk, think and search differently then information gatherers or casual readers. Get those buyer keywords and make the buyer come to you. Because they want to.
Any internet marketer worth their salt is already doing some form of keyword research. And it's true that keyword research will get you stable traffic in the long run. Especially if you are aiming your whole site in a singular direction or a focussed theme.
But what if you could get more sales by doing almost exactly what you are doing now? By using buyer keywords you are effectively opening the gates to people that want to buy. And you will know them by the words they use.
When a person is already in a buying mood they will use buyer keywords or long tail buyer keyword phrases when they do a search. And targeting these buyer keywords in your website eliminates a lot of the initial marketing necessary to get a sale. Everybody wins on this, you get a buyer that wants an online business ebook, and they can't wait to buy that business ebook.
Let's have a look at the following keyword phrases as examples:
* buy business ebook
* buy home business ebook
* cheap ebook on home busines
* ebook for starting a business online
When you look at these searched done you really get the feeling that this person wants to buy either a business ebook or buy a home business ebook. What really gives it away is that these keyword phrases are referring to an action, and not just a random information search. They have already indicated that they want to buy something. Now get them to your site and let them buy, before they do it somewhere else.
So there it people who do searches using buyer keywords are closer to closing the deal for you then your run of the mill traffic. They talk, think and search differently then information gatherers or casual readers. Get those buyer keywords and make the buyer come to you. Because they want to.
About the Author:
Freshly Baked Wealth reviews home business ebooks and teaches new internet marketers how to make real money online. On their blog you can learn more about buyers keywords and other tricks of the trade. Their newsletter comes with a great free book.
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