Pay per click (PPC) advertising is one of the best ways to get qualified customers to your website. It is also the most cost-efficient form of Internet marketing available. With PPC ads, you actually spend good money in getting pre-qualified traffic. This is much better than spending for ubiquitous Internet ads and then hoping for the best.
Stay Focused
In today's downturn economy, it is increasingly important for companies to have a strong hold on their online marketing plan. Copy Online advertisers need to create winning ad copy to reach more targeted customers, produce higher click through rates, rank in the top search results, improve quality score and lower ad costs. This session will show internet marketers how the pros do it.
Calculate Everything
How can you calculate whether the clicks are real? The simple method to verify clicks: make sure your ads direct users to a special "landing" URL on your site that then redirects the user to the final page. This is easy to do with PHP, ASP, Perl/CGI or just about any other dynamic web programming technique.
Deliver What You Promise
Relevancy is the key here. Dont make landing pages unless theyre really what the keywords are about. Avoid trying to direct customers to your homepage with lousy ads unless you want Google to make you pay more. Just remember, relevant content and specific customer demand equals higher ratings.
Defer To the Customer
Put yourself in the shoes of your customers and stop trying to sell. Rather, think about what they want and provide it. If a customer wants cute Christmas tee shirts, then dont provide them with Holiday Costumes or other irrelevant products. Target your keywords and let your customers do something on your site such as having them subscribe to your newsletter, fill out forms, or buy your products. Its survival of the smartest, so youll only waste money if you dont understand this.
About Keywords
Don't be afraid to start focused on just one product offering. The best way to learn about keyword list development is just to start the paid-search campaign of just one product. Google AdWords includes an option for you to specify which ones should not be used in your particular campaign. Here are some samples:
- stationary exercise bike
- stationary bike
- exercise bike
Positive keywords are:
Mountain Bikes
Mountain Bike Gear
Cycling
Dynamic Titles
Use dynamic titles often. Heres how to do it; Keyword: Substitute title. For specifics, refer below:
Mountain Bikes: Bicycles and Gear
The Mountain Bike: Cycling with the right Bicycle Gear
Pay-Per-Click advertising can be a very easy task if you know how. The tips mentioned in this article are simply the basics. But as a final tip, its always a good idea to keep a close watch on your competitors. Try to discern their strategy and see if what theyre doing is very good for you too. When youve found out which ones work for you, you can ensure yourself a good internet advertising campaign that will prove to be a good boon for you and your business.
Stay Focused
In today's downturn economy, it is increasingly important for companies to have a strong hold on their online marketing plan. Copy Online advertisers need to create winning ad copy to reach more targeted customers, produce higher click through rates, rank in the top search results, improve quality score and lower ad costs. This session will show internet marketers how the pros do it.
Calculate Everything
How can you calculate whether the clicks are real? The simple method to verify clicks: make sure your ads direct users to a special "landing" URL on your site that then redirects the user to the final page. This is easy to do with PHP, ASP, Perl/CGI or just about any other dynamic web programming technique.
Deliver What You Promise
Relevancy is the key here. Dont make landing pages unless theyre really what the keywords are about. Avoid trying to direct customers to your homepage with lousy ads unless you want Google to make you pay more. Just remember, relevant content and specific customer demand equals higher ratings.
Defer To the Customer
Put yourself in the shoes of your customers and stop trying to sell. Rather, think about what they want and provide it. If a customer wants cute Christmas tee shirts, then dont provide them with Holiday Costumes or other irrelevant products. Target your keywords and let your customers do something on your site such as having them subscribe to your newsletter, fill out forms, or buy your products. Its survival of the smartest, so youll only waste money if you dont understand this.
About Keywords
Don't be afraid to start focused on just one product offering. The best way to learn about keyword list development is just to start the paid-search campaign of just one product. Google AdWords includes an option for you to specify which ones should not be used in your particular campaign. Here are some samples:
- stationary exercise bike
- stationary bike
- exercise bike
Positive keywords are:
Mountain Bikes
Mountain Bike Gear
Cycling
Dynamic Titles
Use dynamic titles often. Heres how to do it; Keyword: Substitute title. For specifics, refer below:
Mountain Bikes: Bicycles and Gear
The Mountain Bike: Cycling with the right Bicycle Gear
Pay-Per-Click advertising can be a very easy task if you know how. The tips mentioned in this article are simply the basics. But as a final tip, its always a good idea to keep a close watch on your competitors. Try to discern their strategy and see if what theyre doing is very good for you too. When youve found out which ones work for you, you can ensure yourself a good internet advertising campaign that will prove to be a good boon for you and your business.
About the Author:
Trying to figure out how to make money on the internet? Wondering if it's really possible to get rich quick online? Learn the truth about making big money online at AllAboutWebBusiness.com
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