Thursday, January 21, 2010

Collar Pins - Cost-Effective Marketing Tools

By Kyle Price

Giving a corporate gift is a step towards building brand awareness and is an essential part of any business strategy. It plays a multi-purpose role in an organization and that is why it is so important to select the correct gift.

Collar pins are both attractive and come in many colours and styles, and hence are perfect as corporate gifts. New design technologies in collar pins further add to the versatility of these pins as they can even have an organization's name imprinted on them. They can also bear the company's logo and can be casted during manufacture to resemble a specific product.

Owing to their variety, they have a great effect on staff and customers. They make employees realise that they are valued by the management, while the clients feel associated with the service provider, and hence they generate the loyalty of these two key groups of people.

Price is a critical aspect while selecting a corporate gift. The perceptive value of collar pins as effective gift items is much higher than their market price, therefore any investment on them is always beneficial. The usefulness and functionality of collar pins make sure that they are happily sported by people on different occasions and are not just placed at one place for adornment. Collar pins are often worn by employees, and their greater use allows higher visibility and awareness of the brand among the public.

The companies, however, have some key points to keep in mind before they distribute collar pins as corporate gifts. Most importantly, they must be sturdy enough to endure daily use.

The pattern of collar pins should be such that the owner is persuaded to sport them in the public to make a style statement. However, if the pin is too flashy or if it lacks symmetry in design, then people may not like it. The ease and comfort of wearing them must be stressed during the design of collar pins so that the wearer doesn't face any discomfort.

Corporate gifts are good marketing mediums as they make sure of greater brand visibility when a beneficiary uses them in the public. Collar pins are tailor made to suit such requirements. They assume a proud place in the history of corporate promotion, and for decades, businesses have been using this tool with astounding success. Companies that have not yet accorded due importance to collar pins as corporate gifts must wake up to the huge potential of this tool in developing a successful brand identity.

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