Monday, December 28, 2009

Winning The First Impression With Name Card

By Willy Chan

A name card not only acts as a means of providing your contact information, but also as a promotion option for your company; and therefore it should be conceptualized in such a manner that it is matchless, yet professional.

A name card should be visually appealing, and product photos, logos, or striking graphics can all be used to achieve that. The probability of the person contacting you increases if the name card consists of a good amount of information. The task of name card printing should be entrusted to a recognized printer who understands the subtleties of the job.

Once you are over with the process of name card printing, these cards should be handed out at every opportunity to inform about the market presence of your products or services. You can generously give away the name cards on occasions like conventions, business meetings and seminars, where you meet people who can eventually turn out to be your clients or partners.

A radical way in which several companies use a name card is by making it fulfil multiple functions. The name card can be designed to act as a voucher, which can be used by a customer to get a concession or a free gift or consultation. This use can contribute towards increasing the demand of your products or services. The customers are attracted by the discount which entices them to purchase the product, and are often also impressed with the novel use of the card. Another way to make the name card serve multiple aims is to add a word of advice during name card printing on how to use the organization's most popular product. Yet another option is to add interesting information about the products or services provided by the business.

The bottom line is that you should never hesitate in giving away a name card as every single time you do that, you are creating the possibility of a long-term relationship.

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