The world has become very high tech, however, in regards to communication, there are still the same old problems. When it comes to communicating through email, you still have the same problems that you had with regular mail -- and that is getting people to open the mail they receive.
Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of "File Thirteen"? The answer is: by using a good subject line.
When reading a subject line in an email, the recipient gets an idea of what the message is about before opening it. It is like a guard, letting the receiver know whether the email should be opened. Here are three methods for writing an effective subject line.
1. Offer Some Useful Information
Don't leave the subject line empty, you need to put something there. People don't open messages when they don't know what they're about. People will just through out these emails without opening them. With all the threats of viruses in emails, people won't risk it.
Now if you just enter Hello or Greetings, this is almost as useless as not entering anything at all. Feel free to use subject lines like that for your friend and family. But using a subject line like that is not going to get you anywhere but broke.
2. Be Specific
The amount of emails that people get daily are huge. Now if you want to get your email open you need to be specific in your subject line and let people know what you have to offer. If you put good information in the subject line along with the specifics about what you have to offer, then the chances that your email gets opened will increase.
For example, Instead of typing "Question," try, "Question about ABC event."
3. Use your Imagination
So how do you get someone that you don't know to read your email Be creative.
4. Make sure that the spelling in your subject line is right. Having spelling errors in your subject lines will only make people think that you are un-educated and they wont open your email
Getting your emails open is the name of the game, and if you follow these suggestions, you will get more emails opened. If you really want to make more money with your email marketing, start using these tips now, if not you only have yourself to blame.
Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of "File Thirteen"? The answer is: by using a good subject line.
When reading a subject line in an email, the recipient gets an idea of what the message is about before opening it. It is like a guard, letting the receiver know whether the email should be opened. Here are three methods for writing an effective subject line.
1. Offer Some Useful Information
Don't leave the subject line empty, you need to put something there. People don't open messages when they don't know what they're about. People will just through out these emails without opening them. With all the threats of viruses in emails, people won't risk it.
Now if you just enter Hello or Greetings, this is almost as useless as not entering anything at all. Feel free to use subject lines like that for your friend and family. But using a subject line like that is not going to get you anywhere but broke.
2. Be Specific
The amount of emails that people get daily are huge. Now if you want to get your email open you need to be specific in your subject line and let people know what you have to offer. If you put good information in the subject line along with the specifics about what you have to offer, then the chances that your email gets opened will increase.
For example, Instead of typing "Question," try, "Question about ABC event."
3. Use your Imagination
So how do you get someone that you don't know to read your email Be creative.
4. Make sure that the spelling in your subject line is right. Having spelling errors in your subject lines will only make people think that you are un-educated and they wont open your email
Getting your emails open is the name of the game, and if you follow these suggestions, you will get more emails opened. If you really want to make more money with your email marketing, start using these tips now, if not you only have yourself to blame.
About the Author:
Brian Tubbs has created an email marketing lists program that anyone can use for free to build there own opt in email list. It is the best email marketing program On the internet today.
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