Saturday, November 21, 2009

Using Viral Marketing To Your Advantage

By Bob Tesson



Viral marketing must be the widely used, most effective marketing strategy the internet has ever known. It is very popular today because of the direct benefits it can provide to its users. If ever you decide to use viral marketing to promote your website, product, or service, these are the things that you are bound to enjoy:

1. Massive Traffic If you utilize viral marketing, you are bound to get immense and recurring traffic in a short span of time. This is possible as the main objective of this tactic is to reach out to many website visitors as possible. The tell-a-friend script is an example of a simple yet effective way of viral marketing. Uploading your articles to different article directories, for your work to be published online, is another act of viral marketing. The positive form of "Domino Effect" lies in its bottom line: your site is being promoted by another person or another website.

2. Higher Sales As your traffic increases, the possibility that your sales will improve big time also increases. As more and more people get to browse your products, your popularity heightens, and you are most likely to meet your quota. Moreover, this online trend is timely with the changes in purchasing culture. Today, more and more people are buying stuffs over the internet. At the same time, when the same people who bought from you are satisfied, they will be referring your services to their friends and family.

3. Better Popularity Viral marketing can really be powerful as it can boost your website traffic, in a hundred folds, for just one night. There is a little math involved in this. Imagine if ten people are impressed or interested with your site, product, or service, they will most likely tell it to their friends. This ten friends that they have referred you to, will most likely tell their friends to. Today, information transfer is much speedier, because of social networks that have invaded the Internet community. With just one post, hundreds of their friends can see your site. In effect, these friends can also repost it in their site, so new people can get a glimpse of it.

4. Lesser Promotional Expenses Would you believe that powerful feature is actually cheap? Goodbye to advertising costs that eats a chunk of your profits. In this system, your customers, friends, and family are your advertisers. People who actually believe in you and your business. If they are happy with your services, referrals would definitely follow. The big banners and million-dollar ads on television would be ashamed of the personal referrals you could be enjoying with this system.

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