Branded and co-branded debit card programs have proved to be massively popular in recent times in the business world. Co-branded card of a company functions in association with a bank and renowned credit card providers such as Visa and MasterCard.
Since these cards work in co-ordination with reputed brands such as Visa and MasterCard, they are accepted in almost every country. Due to this, they can help companies in attracting new customers and expanding the customer base.
Co-branded cards decrease the companies' acquisition cost. A well planned and implemented co-branded debit card program can play important role in increasing the profit margin of a company and enhancing its overall business prospects.
With co-branded card programs, companies can provide luring schemes and discount offers to their customers. This will increase the customer-loyalty. Thus, co-branded cards can be very instrumental in fortifying the company-customer relationship.
Unlike traditional credit cards, these cards are issued at very cheap cost. Co-branded cards also allow customers to pay online.
The consumer today, have a variety of payment options at their disposal. In such context, the consumers opt for a payment method that offers them flexibility and an easy payment option. Co-branded debit cards are considered to be a safer and convenient than conventional payment options and also offer flexibility, when it comes to spending of funds.
By using co-branded cards, consumers can earn reward points, which they can use for additional purchases. Furthermore, customers can make purchases even if they do not have sufficient cash. Owing to these features of co-branded cards, they are more popular than conventional credit cards.
Various business establishments involving trade organizations, insurance companies and MLM and Forex companies have profited largely from these branded prepaid card programs. Many companies based in different parts such as Middle East, Europe, Asia and America have been successful in implementing co-branded or generic debit card programs.
Since these cards work in co-ordination with reputed brands such as Visa and MasterCard, they are accepted in almost every country. Due to this, they can help companies in attracting new customers and expanding the customer base.
Co-branded cards decrease the companies' acquisition cost. A well planned and implemented co-branded debit card program can play important role in increasing the profit margin of a company and enhancing its overall business prospects.
With co-branded card programs, companies can provide luring schemes and discount offers to their customers. This will increase the customer-loyalty. Thus, co-branded cards can be very instrumental in fortifying the company-customer relationship.
Unlike traditional credit cards, these cards are issued at very cheap cost. Co-branded cards also allow customers to pay online.
The consumer today, have a variety of payment options at their disposal. In such context, the consumers opt for a payment method that offers them flexibility and an easy payment option. Co-branded debit cards are considered to be a safer and convenient than conventional payment options and also offer flexibility, when it comes to spending of funds.
By using co-branded cards, consumers can earn reward points, which they can use for additional purchases. Furthermore, customers can make purchases even if they do not have sufficient cash. Owing to these features of co-branded cards, they are more popular than conventional credit cards.
Various business establishments involving trade organizations, insurance companies and MLM and Forex companies have profited largely from these branded prepaid card programs. Many companies based in different parts such as Middle East, Europe, Asia and America have been successful in implementing co-branded or generic debit card programs.
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Co-branded debit card programs or Co-branded card programs can be instrumental in enhancing the business prospects of a company.
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