According to DisplaySearch, LCD panel shipments of desktop quarter and forecast report, in 2009 Q2 shipments of desktop LCD screen continued to rise nearly 6% to 4,050 million units, while China in 2009 Q2, as well as in the first half of 2009 to become Taiwan type machine LCD's biggest market.
However, DisplaySearch is still expected in Europe, the Middle East and Africa (EMEA) in the second half of 2009 will restore the desktop the largest market for LCD screen, mainly because the peak season in Europe concentrated in the second half, and the economy gradually dies down. On the other hand, the presence of the Chinese market success of the IT market growth potential.
Unlike other regions, China's domestic sales of desktop LCD screen and desktop sales of closely related, because China's market over the past installed base of computers is low, so a smaller upgrade market. DisplaySearch believes that when the Chinese computer market more mature, companies and consumers will upgrade your computer to make a separate purchase of new desktop LCD screen.
On the other hand, the growth of the Chinese market also include government subsidies to stimulate, for example outside the large cities, when consumers purchase appliances can have like a 13% discount on home appliances to the countryside through similar benefits for the planned activities can stimulate the Chinese mainland The basic growth.
DisplaySearch Computer and Chris Connery, director of monitor research at the Public, said: "When the Chinese mainland to follow the world trend towards portable computer equipment in direction, the internal market is still positive developments in the desktop market, as against the same notebook computer, allowing independent sales Desktop Machine LCD screen in terms of market potential in the future. "He also said:" North America and Europe and other regions such as notebook computers and the Internet in this current market has more than desktops, its penetration has been as high as 60%. "
From the brands point of view, TPV (AOC) in 2009 Q2 to become China's largest domestic PC market, the desktop LCD screen brand owner, not only affect China's largest PC brands, Lenovo, and continues to Chinese DIY market continued strong growth.
AOC is a TPV of the major brands, while the TPV is the largest desktop LCD screen foundries, not only help to manufacture their own brands, but also to help the world's largest computer and desktop LCD brands such as HP, Acer, Lenovo and Dell and other manufacturers.
DisplaySearch expect China to 11 holidays can be continued strong sales of desktop computers screen. But the most important thing is, in any case, China's display industry has sufficient inventory to meet demand for 11 holidays. In addition, in the second quarter and third quarter, panel prices will limit the market to re-order inventory and shipments to China, and makes the global market in 2009 Q4 and 2010 challenges.
When the desktop to use LED backlighting LCD screen when they appeared in an issue between the costs and benefits. Some brands have been sold to use LED backlighting desktop LCD screen, the price is only CCFL backlight than using the same product only slightly higher, to the consumer and the company's flagship product of the concept of green technologies.
On the new platform, the desktop computer and LCD makers continue to develop new in-one machine (all-in-one, AIO) computer. When the number of new AIO computer is published in the first three quarters of this year are facing a situation of shortage of panels, many manufacturers can not be delivered on time and sell more newly developed low-cost products. As the panel supply gradually relaxed circumstances, many companies in 2010 for wide-screen computer AIO major investment plans and intends to focus for the Chinese domestic market.
However, DisplaySearch is still expected in Europe, the Middle East and Africa (EMEA) in the second half of 2009 will restore the desktop the largest market for LCD screen, mainly because the peak season in Europe concentrated in the second half, and the economy gradually dies down. On the other hand, the presence of the Chinese market success of the IT market growth potential.
Unlike other regions, China's domestic sales of desktop LCD screen and desktop sales of closely related, because China's market over the past installed base of computers is low, so a smaller upgrade market. DisplaySearch believes that when the Chinese computer market more mature, companies and consumers will upgrade your computer to make a separate purchase of new desktop LCD screen.
On the other hand, the growth of the Chinese market also include government subsidies to stimulate, for example outside the large cities, when consumers purchase appliances can have like a 13% discount on home appliances to the countryside through similar benefits for the planned activities can stimulate the Chinese mainland The basic growth.
DisplaySearch Computer and Chris Connery, director of monitor research at the Public, said: "When the Chinese mainland to follow the world trend towards portable computer equipment in direction, the internal market is still positive developments in the desktop market, as against the same notebook computer, allowing independent sales Desktop Machine LCD screen in terms of market potential in the future. "He also said:" North America and Europe and other regions such as notebook computers and the Internet in this current market has more than desktops, its penetration has been as high as 60%. "
From the brands point of view, TPV (AOC) in 2009 Q2 to become China's largest domestic PC market, the desktop LCD screen brand owner, not only affect China's largest PC brands, Lenovo, and continues to Chinese DIY market continued strong growth.
AOC is a TPV of the major brands, while the TPV is the largest desktop LCD screen foundries, not only help to manufacture their own brands, but also to help the world's largest computer and desktop LCD brands such as HP, Acer, Lenovo and Dell and other manufacturers.
DisplaySearch expect China to 11 holidays can be continued strong sales of desktop computers screen. But the most important thing is, in any case, China's display industry has sufficient inventory to meet demand for 11 holidays. In addition, in the second quarter and third quarter, panel prices will limit the market to re-order inventory and shipments to China, and makes the global market in 2009 Q4 and 2010 challenges.
When the desktop to use LED backlighting LCD screen when they appeared in an issue between the costs and benefits. Some brands have been sold to use LED backlighting desktop LCD screen, the price is only CCFL backlight than using the same product only slightly higher, to the consumer and the company's flagship product of the concept of green technologies.
On the new platform, the desktop computer and LCD makers continue to develop new in-one machine (all-in-one, AIO) computer. When the number of new AIO computer is published in the first three quarters of this year are facing a situation of shortage of panels, many manufacturers can not be delivered on time and sell more newly developed low-cost products. As the panel supply gradually relaxed circumstances, many companies in 2010 for wide-screen computer AIO major investment plans and intends to focus for the Chinese domestic market.
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