Wednesday, August 26, 2009

Marketing Online Through An Ecommerce Business Model

By Stephanie Dawson

Electronic Commerce is the proper name, but most everyone is more familiar with ecommerce. The process of conducting business online electronically has changed the way many companies conduct their business.

The definition of ecommerce varies depending on whose interpretation you seek. The truth is that the real definition depends on the services that need to be rendered by each individual business.

The basic concept of ecommerce is the exchanging of information or services online through electronic measures. Whether it is through email marketing or purchasing through a shopping cart website the process is done electronically.

Operating a business electronically online has proven to be a successful venture for many businesses. Some ecommerce businesses have even boasted better sales than their brick and mortar competition.

Here are some advantages to owning an ecommerce business:

1. There are no store hours. An eccommerce business never closes it doors. A customer can make a purchase 24/7 365.

2. There are no limits to your customer base. Anyone in the world with a computer can access and purchase your products or services.

3. You can save cost by eliminating employees. Since ecommerce websites generally operate themselves, there is not a need for cashiers or agents.

4. The marketing solutions that is available electronically provides better communication between you and your customer. You can easily stay in touch with your customers through automated email, advising your customers about future sales...etc.

The benefits of creatinq an ecommerce website service that can make sales for you while you sleep is an attractive option. It is no wonder why so many business owners are taking advantage and creating a web presence for their company.

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