Sunday, July 26, 2009

Survival Tactics of Serious Entrepreneurs

By Art Basmajian

Serious entrepreneurs are a dime a dozen these days, and every one of them are making real solid dough by network marketing. But to make that dough, they are doing a tight rope walk, day in and day out, juggling their career, kids, home, and hobbies.

Most of the time, it is pure survival acrobatics.

The life of an internet marketer consists of endless rounds of promotional and motivational pep talk, chasing of prospects, struggling to keep the head above the avalanche of instant messages and emails, keeping ahead of the marketing game, in short doing so many things including, perhaps, counting the chickens before they hatch.

Life for him might look like a circular jogging track from which he cannot find a way outside.

John Alston, who, as a serious entrepreneur, can understand the problems of serious entrepreneurs as much as anyone can ever, says: "For some of us, work is our first love, and for those of us struggling to make our businesses work, there are patient and enduring lovers, spouses and children hanging in there with us. For others there are ex-lovers, ex-spouses and alienated children who can and will testify to what you really value." He wrote this in the Professional Speaker magazine of January.

Practically no arena of life is free of stress and strain. However, an internet marketing job is a different kettle of fish altogether. Whether you are into it full time or part time, an internet marketing job sucks the juice out of your system. What is left of you is more or less unrecognizable to you yourself. In short, you are at the mercy of your pressure-tension potpourri pretty much round the clock.

For most serious entrepreneurs that I have come into contact with, internet marketing is a consummate passion. It is almost like a swelling urge that would choke them if they could not find proper outlets for it. Everything that defines internet marketing, like the freedom to be their own boss, its unlimited moneymaking potentials, and its ever-widening opportunities, define life itself for them.

With all that, they know only too well about the breaks they should take.

Serious entrepreneurs are only too conscious about the fact that though their jobs define life itself for them, life is much more than that as well.

They ensure that they get to spend quality time with their kids and friends and spouses. Serious entrepreneurs would hunt, fish, or scuba dive or whatever it is that stimulates them. Or they may read, paint, or cook, if that is what makes them unwind.

Work, hobbies, family, and social obligations can fit in comfortably into a person's schedule, without each trying to jostle the other out. In fact, the arenas other than work are as much necessary as work itself. Each of these has to be there in the necessary proportions to counterbalance each other and make a man whole.

If you think you have no time, remember the Parkinson's Law "work expands to fill the time available for its completion."

Stop! You'll never get it all done. The things on your to-do list never get completely crossed off. So, take stock and decide what means most to you, what you love to do. And the rest can either be forgotten or outsourced when it comes to your business.

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful" said Albert Schweitzer. Serious entrepreneurs can take note.

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